Yep I said it. Starting tomorrow consumers will be able to purchase the next Madden franchise for video game consoles. And shockingly enough its a UFC Video Game. A game based on a sport dubbed “Human Cock Fighting”

The reasons are many why this game will be successful. So let’s get started with the audience this game caters to.

Lately UFC PPV’s have been crossing 800,000 buys and internal metrics are showing that the average audience who buys the ppv is more than 1 person and most likely between 8 and 10. UFC is currently the king of the 18 to 34 male demographic, consistently out drawing sporting events on TV with their MMA content. These men play video games and have the coin to shell out $59.99 for the video game and $44.95 a month for the pay per view.

The game is reviewing great:
Gamepro already debuted their exclusive review giving the game a perfect score. The demo has been in the top 3 since releasing on the Xbox live network.
There is a massive audience for this title:

Graphics:
As game consoles have advanced it is well proven the first thing that attracts people to them are the graphics. You have your 1080p TV and 5.1 sound system and want to show it off.

Gameplay:
When you put this game in front of people they are instantly drawn to it. The gameplay centers around two types of fighting, the ground and standup. The control scheme is instantly simple for people to pick up, but has enough depth that after many hours you are still discovering things. The main buttons control if you punch or kick with your left or right hand. This leads to the beginners instantly getting results by “button mashing”. In this day and age games have gotten so complex that you are seeing people gravitate towards a console like the Wii because they know they will be able to play it. UFC Undisputed accomplishes this task with flying colors.

Initial Sales Projections:
The game launches tomorrow on both the Xbox 360 and the PlayStation 3. Wallstreet pegs the game at moving 2 million copies in the first 9 months of its existence. To put that in perspective Madden NFL 2008 sold 6.6 million copies releasing on gameboy, psp, ps3, xbox 360, etc. Proportionally I’d say UFC Undisputed is off to a great start to become the #2 sports franchise on video game consoles.